As we made our way into bigger markets around the world, we talked to a lot of business owners managing huge groups of restaurants.

A trend we noticed, especially in the casual dining scene, was the need for tech that kept the focus on that friendly customer-server relationship. These spots wanted something that worked with their existing way of doing things, not against it. So, the quest began – could we craft something that fit this style of service? That's how me&u Flex was born. It's like tag-teaming an order; both the customer and the venue work together to create a great experience.

‍

Context

Alright, so our mission was clear: figure out how to make our tech work for casual dining spots. These places needed staff to be able to jump in and change orders – just like they would at any other table. So, along with Henry, our Head of Product, and Dominick, our tech wizard, we got on the case. We started grilling our merchants, folks within the company, and even regular customers to get a full picture of what everyone needed.

‍

‍

‍

‍

‍

Development

Okay, we did our homework, laid out all the findings for leadership team. Green light!

So, time to get building.  This 'Flex' thing wasn't a simple tweak, so we decided (with our awesome CTO's blessing) to get a little unorthodox. Forget waiting on perfectly polished designs – we needed the tech backbone built now.

The tricky parts? Let's see...

• Picture a digital table where both customers and staff can add stuff on the fly. That was the goal.
• Luckily, me&u Pay was pretty solid on the whole money side, so we figured we could build on that instead of starting from scratch.
• We needed something to act like a traffic cop: Who's changing the order? Paid already? This would stop everything turning into a huge mess.
• Then there's submitting everything as a single order, just like in a real restaurant.
• Oh, and on top of that, playing nice with all those other services we hook into? Yeah, had to double-check they could keep up with our ambitious plan.

‍

‍

‍

‍

‍

‍

Impact

So, did me&u Flex deliver? Oh yeah. Not only did we get those US and UK sales deals finally moving, but we landed two huge new clients – the kind that would make any other ordering platform jealous. Think millions of dollars flying around between hungry customers and happy restaurants every year.

But the best part?  We picked Meatliquor, one of the UK's coolest restaurant groups, to be our test case. Turns out, Flex wasn't just good, it was a game-changer!

‍

‍