A review and conceptual redesign of Binge, completed over 2 days.

The year is 2023, and streaming platforms all share a common problem.

There is no USP that differentiates Netflix from Disney+, or Stan from Binge. Where Netflix had previously carved the way and enjoyed a technical moat for the better part of a decade, it was only a matter of time before more conventional media holders caught up.

To be a competitive streaming product today — it all comes down to content. Netflix was one of the first to anticipate the rise of competition and invested early into generating their own in-house content. And as traditional media holders spun up their platforms, they started clawing back their content to entice users into their own products.

Users that once felt liberated and self identified as ‘cable cutters’ are now enduring the same fragmented content experience they once sought refuge from.

Before diving further, I felt it was important to acknowledge that growth and maintaining a user base within this sector is largely dependant on complex streaming rights and continued investment into exclusive content. However, it does add important context to some design decisions.

For this exercise however, I wanted to zoom in onto one service in particular, Binge. Binge is an Australian streaming service that is owned by Foxtel, a cable TV service provider. I chose Binge because its the only platform that I’ve actually unsubscribed due to frustration from the product design itself, I always felt like I was battling the product, and despite using ubiquitous patterns, always felt like it left me in a constant puzzle.

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Read the full article here: https://medium.com/@thoughtsbyanthony/reviewing-redesigning-streaming-app-binge-1e399c3b1220

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